"VITO GIVE ME YOUR SHIRT"

In collaboration with creative agency FUEL, we challenged fans' passion for football by writing on the signs "VITO dá-me a tua camisola" (VITO give me your shirt) during three matches in the 6th matchday of the LIGA Portugal (FC Porto-Gil Vicente, Portimonense - Benfica and Sporting - Rio Ave).

The challenge was simple: any fan appearing live on television with one of the signs would immediately win a shirt of their favourite club.

It was undoubtedly a brilliant action that managed to captivate the fans in the stadium.

With this action, VITO not only brought joy and excitement to the fans by giving away their club's shirt, but also activated its sponsorship of Liga Portugal for the third year running.

And that's not all: until 25 December, we will continue to give away official shirts of all the Liga Portugal clubs to those who purchase one or more VITO items worth 499 euros or more (including VAT).